I designed three videos for green tea, flower tea and black tea respectively. The design is to convey the Eastern belief that tea is a way for people to nourish their inner connection to nature. It aims to create a metaphorical tea experience and to bring this experience to its viewer effectively in a short period of time.

After I created and tested different video iterations for different teas, I learned that the video design should use simple but strong visual language. I also carefully used symbols of tea and nature to visualize the natural tastes of different teas.

The final three videos were designed focusing consistently on pure, simple and gentle refreshing visual styles, on emotional color palettes of different teas, and on the symbols of tea, sky, water, and other images of nature to present the relationship between the taste of tea and the feeling of nature.